Why Brochures Are Important for Marketing


A marketing brochure is a printed piece of marketing collateral that often includes a layout with page inserts or a booklet format. Brochures are one of several print options companies can use as part of business or product promotion. This tool is especially important and useful for small businesses.


Marketing brochures are among the most valuable tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Marketers also take leaflets to trade shows and presentations to hand out to potential customers or business associates.

Marketing Kits

Brochures work well in combination with a media kit or promotional giveaway. Media kits are packets of company or product information sent to news media for use in developing reviews or feature stories on the business. The brochure gives a good overview of the company. You can also include brochures in giveaway packages, such as with a bag and T-shirt handed out at a trade show. Combining the brochure with tangible items of interest to the recipient may attract more attention to it.

Our Brochure Creation Process

You can count on 309 Marketing to produce beautiful brochures to fit your preference. We make your brochures the best with:

  • Formatting by design experts.
  • Compelling & informative content creation.
  • The latest in editing software.
  • Partnerships with the best local print shops.
  • An accurate reflection of your brand.


Brochures offer much more room for company and product information than other print items, such as a newspaper or magazine ad or direct mail letter or postcard. Even a simple trifold design allows for a colorful front page and five separate sections for product and service information. You can tell a story in a brochure throughout the layout and end it with a call to action. Coupons with exclusive deals and discounts are also commonly included, which may prompt immediate business.

Call 309 Marketing Today

Fill your company’s brochures with engaging content and beautiful design with the help of the professionals at 309 Marketing. You can contact us today at 309-213-9398 to request a quote. Also, our Peoria office is located at 311 SW Water Street, Unit 201 Peoria, IL 61602. Other office locations include Schaumburg, Tampa, Orlando and St. Petersburg.


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