Tips for Creating an Effective TV Commercial


We’ve all seen the typical local television commercials. Many of these advertisements are hired out by local news stations or media services. They come to your location and shoot a commercial, letting you present your business – usually in the form of a speech by the owner.

How many car dealership commercials have you seen like this?  What about local retail stores? Maybe at the end of the television ad, they even present a special offer for you to mention when visiting the store.

Yes, these commercials are very typical, but you shouldn’t want to be ordinary!  You have a unique brand with its own qualities, and you want to portray your business effectively. We know just where to start!

Show Off Your Business

Television commercials are a great way to advertise for your business, and 309 Marketing can put in the work to make sure you are noticed. T.V. ads:

  • Target specific audiences.
  • Can be shown at the times of highest viewership.
  • Showcase what your business is about.
  • Reach a large viewer base.
  • Amplify your brand.

Five Great Ideas for Making Television Commercials

1) Tell a story

If you want to stand out, come up with an engaging story, and hire a professional video crew to shoot the commercial, almost like a short movie. This will entice the audience to stay tuned to see what happens. Just make sure your brand ties in well with the story. At the end of the 30 seconds, an audience will better remember your message if you’ve taken them somewhere.

2) Hire an on-screen presence

Too many business owners cut costs on their TV spots by presenting the information themselves, despite being uncomfortable with on-camera/public speaking. You could appear nervous in the commercial, you may have trouble remembering the lines, or the footage might not even be usable if you speak too quietly or in a monotone.

Hire someone who can play to the audience and understands your business well enough to present a relatable character. Audiences respond to commercials that they can identify with more than any other TV spot.

3) Entertain the audience

In the age of online, commercial-free television services, viewers are more exasperated by commercials than ever. This means that TV spots need to work even harder to hold an audience’s attention.

If you can make it funny, you’ll win them over immediately. Just make sure your brand is the main focus of the commercial. Plenty of people can remember a funny commercial, but they can’t remember what it was advertising. If you tie in your brand the right way, keeping the humor relevant to the brand, you’ll be fine.

4) Find a direction

What’s the difference between a Gatorade commercial and the Volkswagen commercial with the Star Wars kid? We remember both of the brands just fine, but they’re vastly different commercials.

5) Fully understand your brand before you make a TV commercial

You can have a hilarious script, the best actors in town, and a crew that shoots the coolest-looking scenes ever.  Yet, it will all fall flat if you don’t have an established brand.

TV commercials are great for introducing new brands, and they’re fantastic at continuing a relationship with customers. After all the bells and whistles, it’s your brand that will make you stand out the most.

If an audience watches two hours of television, they’ll see an average of four or five commercials for four different furniture stores, including yours. They’ll remember yours the most because it told a comical story of a wife leading her bewildered husband through a massive variety of furniture. They’ll laugh and discuss it.  Will they remember the name of your furniture store?

Take the time to establish your brand.  If you stand out in all aspects of your marketing, a TV commercial will be no problem at all. Get a marketing and branding firm to help you establish your brand and make sure you have a relationship going with customers and prospects.  Once you do this, you’ll stand out precisely the way you want to…effectively and memorably!

Stand Out with 309 Marketing

With the right Television Advertising, you can see your brand expand, and your business soar above your competitors. Call 309 Marketing today at 309-213-9398 to request a quote. Also, our Peoria office is located at 311 SW Water Street, Unit 201 Peoria, IL 61602. Other office locations include Schaumburg, Tampa, Orlando and St. Petersburg.


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