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It’s one thing to stay connected with your audience via social media, but there’s a distinct difference between building an online presence and advertising to your base. When you have a new promotion, upcoming event or monthly newsletter you want to reach your audience, the best way to relay your message is through Email Marketing. However, creating custom templates, writing distinct copy and scheduling out messages on a timely basis can be difficult for any small business to handle. Thus, you can count on 309 Marketing to manage all your emailing endeavors.
At 309 Marketing, we can help you develop an efficient and consistent email marketing campaign. Numerous factors go into sending out “eblasts” to your clients. From knowing the best times to send an email to putting together the best format for your message, 309 Marketing’s team has the know-how and experience to head up your email strategy. Between our professional graphic designers and content writers, your emails can be both informative and inviting to those who open them.
Email Marketing is a useful digital marketing service for several points throughout the “marketing funnel.” An email can help to build interest for a product or service, push consideration into intent, and reach out to previous customers after purchase.
Once visitors have reached your website via a blog, search engine or other means, they can be directed on your site to receive more information. Often, this can include a quote, offer, PDF file, etc. If said visitor engages in such a way, you can help them continue to engage by creating an email campaign to keep encouraging them to buy your product or service.
Once a potential new customer engages with your site, a properly planned email campaign can help “convert” them (provide them with the intention to buy). Much of this work is done through follow-up emails with clear call-to-actions. Pushing clients into conversion also consists of messaging promoting your products or services, and how beneficial they can be.
After a sale, a thank you email offers an appreciated personal touch. Moreover, you can continue your email strategy by providing new sales or promotions. Sometimes, an email can be another way to promote an event previous clients may be interested in. Or, email campaigns can provide semi-regular updates for your company, if it’s something you believe clients would like to receive.
At 309 Marketing, we get your Email Marketing off the ground and running in a way you can have it automated and personalized. For example, we:
While Email Marketing is different from other digital marketing offerings, it offers its own unique advantages. From promoting your brand to reaching out to your audience, an email marketing campaign is something every business should consider as part of their marketing strategy.
Email Marketing is only one slice of the pie when it comes to digital marketing. 309 Marketing, alongside web design and traditional marketing, offers reliable digital marketing services from industry experts. For example, you can complete your online advertising campaign with:
When you’re ready to kick off your Email Marketing campaign, or are wanting to sample one of our many digital marketing services, give the experts at 309 Marketing a call today. You can contact us at 309-213-9398 to request a quote. Also, our Peoria office is located at 311 SW Water Street, Unit 201 Peoria, IL 61602. Other office locations include Schaumburg, Tampa, Orlando and St. Petersburg.