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Stay On Brand: How Can Your Business Stand Out?

More than the products you sell or services you offer, it’s the brand of your business that people will walk away remembering. However, if your brand isn’t exactly “memorable,” then you aren’t giving much for your customers to associate your business with. You need a consistent brand strategy! But before you start brainstorming ideas for what your business’s brand is, what does your brand even include? Is it something that will benefit your business in the long run? And what can you do to begin building your brand strategy? 309 Marketing Group can answer all your questions and help you discover your organization’s true brand identity.

What is Branding?

You see branding everywhere you go: at every store, in restaurants, walking on the street, you name it! So, what exactly is branding? Put simply, branding is the process of creating a unique identity for your business. It’s how you differentiate yourself from competitors and stand out in the eyes of your target audience. Your brand includes everything from your logo, color scheme, tagline, and even the tone of voice used in marketing materials. Essentially, it’s the personality of your business.

What Makes Up Your Brand?

Branding involves a lot of different elements that come together to tell the story of your business. We’ve already mentioned a few, like logos and taglines, but being familiar with all the different ways to brand your business can help you select what works best for you. And with the right elements contributing to your brand, you can create a profile that’s easily memorable and immediately identifiable with your business. Some essential factors of your brand include:

• Brand Identity – This is the visual aspect of your brand, encompassing your logo, color scheme, and overall design aesthetics. It’s what makes your brand instantly recognizable.
• Brand Voice – Your brand’s voice is how you communicate with your audience. It reflects your company’s personality and can range from professional and reassuring to playful and casual, depending on what aligns best with your target demographic.
• Brand Values – The core principles that drive your business should be clearly reflected in your brand. These values communicate what you stand for and can significantly influence consumer loyalty and trust.
• Brand Promise – Every brand makes a promise to its customers – a guarantee about the quality of its products, services, and the experience it offers. This promise is a key determinant in shaping customer expectations and perceptions.

How Important is Your Brand?

Establishing a brand for your business is essential! If you think about some of the most successful companies, like Apple, McDonald’s, Coke, Nike, etc., they are all instantly recognizable and garner vast amounts of business every day. While it takes time to reach the level of branding these companies possess, they are powerful examples of what a consistent, creative brand campaign can do for your business. So don’t write off branding just yet! Thanks to branding, your business can benefit from:

• Increased Recognition – A strong brand is one that’s easily recognized! If you can create a strong impression on your customers through your brand strategy, they will remember your product or services over other companies. And if you can set yourself apart in a competitive market, you can attract more sales and leads.
• Loyalty & Trust – In addition to attracting new customers, a branding strategy can help you retain the ones you already have. Customers tend to be loyal to brands they trust. By consistently presenting your brand, you build credibility, foster trust, and cultivate a loyal customer base.
• Higher Perceived Value – If your brand is one that people recognize, they will pay more for your products or services. This is because consumers have confidence in your company and are willing to pay a premium for well-branded products they perceive as superior.
• Customer Connection – A unique and creative enough brand can connect with your audience on a personal level. By effectively branding and communicating your story and values, you create a deeper relationship between your business and clientele.
• Marketing Efficiency – A cohesive brand strategy plays into every aspect of your marketing. By defining a clear brand identity, marketing efforts become more focused. It becomes significantly easier to plan campaigns and communicate your message when brand and marketing are aligned.
• Attracting Talent – Outside of what a brand can do for your potential leads, it can also attract employees! Individuals want to work for a company that’s considered reputable and experienced. Proper branding can help build your company’s image and bring in new talent, fostering a positive work culture overall.

Get Your Brand Strategy Started!

As important as your brand is, finding experts to assist with your brand strategy is crucial to its success. Thankfully, 309 Marketing has plenty of experience assisting clients in crafting their brands. With our marketers, graphic designers, and content writers, we can create a creative, cohesive, and unique brand that makes sense for your business and the audience you wish to attract. With your ideas and our know-how, a successful brand strategy is within reach!

If you are interested in establishing your brand with help from 309 Marketing Group, contact us today at 309-213-9398. Or, if you require assistance with web design and additional digital marketing efforts, fill out our online form to set up a consultation with our team!