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What Content Should You Be Creating in 2025?

What Content Should You Be Creating in 2025?

New year, new content marketing strategy! If your business has never engaged with content creation, there’s never been a better time. According to Datareportal’s findings, in October of 2024, nearly 67.5% of the world’s population was using the internet, with the average user spending nearly six and a half hours online daily. Needless to say, the world is online and hungry for content! Yet, what sorts of content are internet users engaging with the most? Are they perusing blogs, listening to podcasts, posting on social media, or unwinding while watching short-form content? The answer: it depends! Each content type can reach different audiences and engage with them at different stages of the buyer’s journey. It’s a matter of deciding what content will work best for your business based on your goals and the products or services you wish to promote. 309 Marketing Group’s experienced digital marketing team has developed all types of content and can help your company determine what content you should be creating in 2025.

Different Content Types You Should be Creating in 2025

Through extensive research and data gathering from industry experts like Neil Patel, 309 Marketing understands the different types of content that can attract customers, drive leads, or promote a brand. Each content type has its advantages and can be applied at unique points of your “sales funnel.” For example, a blog or article is a long-term content investment for your website and your “top-of-funnel” informational content. Educational videos or news posts contribute to the “investigative” stage of your funnel, and so on.

In a recent webinar, Neil Patel and his team shared their insights on how content best matches with the different funnel stages, also taking cues from Maslow’s hierarchy of needs to instead create “Maslow’s Pyramid of Content.” The informational chart below best illustrates the distribution of your content types and how much effort an organization should dedicate to each:

What Content Should You Be Creating in 2025?

Source: NP Digital

  • Creating Essential Content – Every content marketing strategy should include blogs, newsletters, social media postings, and additional long-form text-based content. Blogs tend to have a long life on engagement and are a great starting point for online users just learning about your company, products, and services.
  • Creating Engagement Content – Once a blog or social post has attracted a potential lead’s attention, engagement content like long-form videos, educational content, news, or events keeps them clicking. By continuing to answer essential questions online users ask, they will stick around and engage longer with your website.
  • Creating Conversion-Driven Content – Webinars, case studies, or free trials are perfect for influencing individuals when driving a sale home. These types of content further emphasize the benefits/advantages of your company and its products/services. In doing so, potential leads will ideally convert into actual leads!
  • Creating Viral & Shareable Content – Content like short-form videos, images, and memes are fun content your users like to see. However, this type of content isn’t as effective as educating or converting your clients, so it’s best utilized as a brand-building tool or another way to attract your preferred audience.

Matching Age Groups to Content Types

Another incredibly insightful finding of Patel and his team was how different types of content engaged differently with users based on age. Although it’s not surprising to learn that younger generations prefer to do things differently than older generations, it was surprising to see how some content hit differently with every age group while others appealed to everyone. For example, YouTube and TikTok videos (long and short-form content) had incredible engagement from Gen. Alpha to Baby Boomers. However, podcasts or webinars only worked well for generations like Millennials or Gen. Z.

What Content Should You Be Creating in 2025?

Source: NP Digital

Using the above data further helps marketing teams define their content strategies. We can extract various insights, like how social media posting still has relevance for middle to older generations but is less effective for Gen. Z, who is trying to actively separate themselves from more “text-based” social platforms like Facebook or X. Opposite that, Millennials and Gen. Z find greater entertainment in podcasts, but older generations don’t listen to podcasts nearly as much, meaning podcast ads are less likely to work for Gen. X and Baby Boomers. We can appropriately tailor our content and distribution channels depending on your business’s target age demographic.

Reformat and Reuse Your Content

If you’ve had a content marketing strategy for some time, your business’s online presence might already be in a good place! Yet, no content strategy in the world can’t do with some tweaking and adjustment. As we enter 2025, you might be wondering: what content should you be creating in 2025 to keep your audience engaged and your strategy competitive? Now that multiple companies have engaged with content strategies for years, one such trend is to reformat, reuse, and republish old content. After all, search engines like Google have begun to value the quality of content rather than the quantity a website has. If something on your website is still relevant today but not getting the same traction it was even a few months ago, it can use an update! It doesn’t have to be a big update; sometimes, it’s as simple as changing a few headers or switching out images. However, by keeping this content fresh, it becomes relevant to search engines once more, boosting you towards the top of search engine results.

What Content Should You Be Creating in 2025?

Source: NP Digital

Additionally, you can take new or existing content and reformat it to be distributed on different platforms. You can have the most well-written article or perfectly edited video, but it won’t get noticed if it’s sitting several pages deep on your website. If your content is helpful and engaging, it must be appropriately highlighted and promoted! That means editing a long-form video into several short videos and posting them on TikTok. Or, pulling essential points out of an old blog post and highlighting them in daily social posting on Facebook or X. You can’t always expect your audience to come to you! Going the extra mile to connect with potential clients on the platforms or channels they’re most comfortable with shows you’re willing to appeal directly to your audience.

Enjoy a Content-Rich Year with 309 Marketing in 2025

The start to any great digital marketing campaign is your content strategy. Yet, you shouldn’t go about content marketing without a clear idea of what to create or how to distribute your content. With 2025 upon us, the question becomes: what content should you be creating in 2025 to stand out in a crowded digital landscape? Thankfully, 309 Marketing has exceptional experience in this regard. We’ve developed countless types of content, from informative blog posts to enticing videos and ads, and understand what works best for your audience. For assistance developing consistent, quality, and compelling content, reach out to the digital marketing professionals at 309 Marketing Group today! Combined with our review management, digital ad campaigns, live chat, and additional marketing services, we can help your business reach incredible success into the new year and beyond. Call 309 Marketing today at 309-213-9398 to request a free consultation with our team.

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