In the wide-wide world of marketing, where trends pop up and disappear as quickly as a tweet, there’s a strategy that can help your content last longer in searches and, more importantly, organically. As successful lifelong marketers working nationwide, we’ve dedicated our professional lives to creating innovative ways to connect with audiences and make a lasting impression.
Imagine evergreen content as the majestic Bristle Cone pine tree of the digital marketing forest as they stand longer than any other tree in the evergreen forest. Unlike trendy topics that grab attention briefly, evergreen content will consistently draw in readers long after it has been seeded into the web.
Regular Updates: While the core information should stay the same, don’t hesitate to update your evergreen content. Build links from one blog to another when they are relevant. Go back a few times per year and relink new articles with older ones, as this will help revive and recycle previous content. This shows your audience that you’re dedicated to providing accurate and up-to-date information as well as maintaining the important ones.
Quality Trumps Quantity: Instead of churning out content quickly, focus on creating high-quality pieces that are intentionally evergreen pieces. I would much rather have a few solid and trustworthy tools that I know I can count on rather than a garage full of irrelevant tools that make me nervous whenever I may try to use them.
Examples of Evergreen Content:
We get it! In the fast-paced world of digital marketing, evergreen content is the bedrock of sustainable engagement. By creating personalized content and visuals, you provide ongoing value to your audience and establish your brand as a trustworthy source of information. Reach out to 309 Marketing Group to develop your evergreen content and see your engagement flourish, season after season! Our talented media designers will write, create, and market content for your specific audience. When you’re ready to take your marketing to the next level, call 309-228-9640. Find us at 311 SW Water St, Ste 201, Peoria, IL 61612.