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The 2024 presidential election is in full gear! With the candidates (more or less) chosen and the last major political convention less than a week away, prepare to see your airwaves blasted with political ads for anything and everything. These times around a presidential election, the professionals at 309 Marketing have to look around and laugh at how familiar everything seems. No, we’re not talking about the election matchups themselves; we mean how familiar presidential campaigning looks compared to digital marketing. It’s incredible to see some of the similarities between the two and how digital marketers use many of the same tactics that a major political party might use to promote their candidate. Or, rather, how political campaigns have taken cues from digital marketers in recent years. Here are just a few examples of how the goals of politics and marketing closely align:
When advertising a brand or product, 309 Marketing wants to understand everything we can about the specific demographics our clients wish to target. By understanding a preferred customer’s behaviors and interests more deeply, we can tailor a unique message that specifically appeals to this audience. Moreover, we want to target an audience we know will be the most profitable for our marketing clients. By reaching large groups of people with specific appeals, we can generate the best possible leads for a company.
Now, consider how this same tactic of understanding and targeting a specific audience applies to politics. Instead of reaching the individuals you believe will be most interested in your product or service, presidential campaigns target constituents most likely to vote for their candidate. By building a political campaign that targets the issues a voter most cares about, you attract voters to your cause and build excitement around a candidate. However, a campaign’s positions are also likely to turn away a segment of constituents. That’s why political apparatuses spend time and money researching the issues most likely to attract the largest swathes of voters.
We’ve said it once; we’ve said it a THOUSAND TIMES: content is king! But content is more than the words we put on a webpage or blog article. Content entails the images we find or create, the promotional materials we put together, the emails we craft, the videos we produce, and much more. A steady output of content focused on promoting a company’s products and services is what 309 Marketing is focused on delivering. We create unique, creative, and engaging pieces that capture the brand and culture of a company that can be distributed in media, mail, or online.
But what about a political campaign? Don’t they produce content of a similar nature and at the same pace as digital marketers? The successful campaigns do! Every political mailer, online advertisement, fundraising email, television placement, press release, etc., plays the same role as marketing materials do for a business. Right down to the silly (yet catchy) slogans politicians use. A campaign slogan encapsulates a candidate’s direction and the country’s political winds. In the same vein, marketing tags and slogans try to quickly and succinctly tell a customer what a company or product is all about.
For a company to successfully sell a product or service, it must have a great value proposition. How is your business’s product or service different from every other business? By articulating the uniqueness and value of what your company offers, you can give customers a reason for wanting to invest. If a customer can improve any part of their life with your product or service, it holds more importance and thus creates higher demand. The goal of your marketing company is to appropriately relay the value proposition of your products and services to your target audience.
Value proposition works much the same way when selecting a candidate to vote for. Which one more closely aligns with your politics and views? What is a candidate doing differently than the current person in charge or from the person they are running against? A political operation’s goal is to show a candidate’s value and why voters should place their trust in them. If constituents have something to gain from voting one way or another, they can be persuaded!
Whether reflecting on the state of politics or working on your digital marketing campaign, the team at 309 Marketing Group is always hard at work! We can assist your company in finding new customers, generating leads, and promoting your brand across the web and numerous media channels. If you want to build an “election-winning” marketing campaign, establish your brand and grow your business, contact 309 Marketing Group today at 309-322-7114.