Crawford & Brinkman
Client Objective:
Crawford & Brinkman is one of our oldest media clients. Eight years ago, they came to us with the idea of boosting their company to the top of Google. As we continued to work with Crawford & Brinkman, their initial objectives evolved as their company grew.
Who They Are:
For more than 60 years, Crawford & Brinkman has been supplying Central Illinois with superior garage doors, windows, doors and related products and services. As an IDEA Certified Door Dealer, Crawford & Brinkman carries the finest residential and commercial doors. Furthermore, they sell and service popular brands, including LiftMaster, CHI Overhead Doors, Clopay, and more.
Services Used:
- Website Design
- SEO Campaign
- SEM Strategy
- Traditional Media
- Review Management
- Call Rail
- Smart Display Ads
Our Plan:
At first, based on the client’s goals, we started to make Crawford & Brinkman more visible online and through Google Search. We helped them achieve this through a new website and ongoing SEO. However, as Crawford & Brinkman began to grow, so too did the services we offered. Over time, 309 Marketing increased their SEO campaign, implemented paid ads through SEM, started traditional media, and more. Recently, Crawford & Brinkman became one of our first clients to utilize our new review management service.
The Results:
Crawford & Brinkman came into the digital age with the help of 309 Marketing. And as one success led to another, Crawford & Brinkman took full advantage of every service we offered.
- As of July 2021, Crawford & Brinkman has over 30 keywords ranking in the top three spots, with 116 more on the first page of Google.
- Between Feb 2019 to present, Crawford & Brinkman maintained a consistent impression share of 31.74% while also increasing monthly conversions within that period by 1750% (14 per month to 259).
- Between April 2019 and June 2021, Crawford & Brinkman saw an increase in ad-generated phone calls by 381%.
- Using data taken from conversions, Smart Display Ads targeted similar consumers with responsive visual advertisements.
- Impressions for May 2020 reached 17,423. After implementing Smart Display, impressions increased to 152,651 in June 2021, with an average cost-per-click at $.28.
- Over the years, Crawford & Brinkman has done nearly every form of traditional media with 309 Marketing: television ads, radio, newspaper, magazine, billboards and more. Additionally, we helped Crawford & Brinkman with branding by designing their logo.
Our Conclusion:
While some companies can pick and choose the marketing programs they wish to implement, there’s nothing more successful than a full-service marketing strategy. We helped Crawford & Brinkman grow and expand their business using every media and advertising service in the book (both digital and traditional).
